Contact: Katie Lara FOR IMMEDIATE RELEASE
Live Luxe. Less Bucks. More Green.
Yes, We Know Everything. Fashion. Beauty. Celebs. Restaurants. Hotels.
*Meet the Smartypanties* SmartyPanties.com is aimed at helping women live luxuriously on a tightened budget. They help Recession-istas choose where to spend their money by informing them of sales, discounts, recommending makeup, beauty products, restaurants, activities and events that are worth their hard-earned cash. Women are faced with tons of options of where to eat, what to wear, what beauty products to purchase, how to stay healthy, and where to go out. Smartypanties helps busy gals sift through the huge array of options by enlightening them to the savviest choices. This may mean a drug-store brand or may mean a luxury brand. It may be couture or it could be Forever21. It may be a 5-star restaurant or a hole in the wall. Smartypanties knows luxury and helps its readers discover that good things may not always come in expensive packages! The site is only 10 months old and has already grown to a Google Rank 5 site! The site averages nearly 30,000 unique users a month!
*Why Readers Come Back* Smartypanties makes it easier for women to find the best brands for the best prices so they can stretch their limited funds further without having to resort to a cheaper alternative. It informs readers of bargains, sample sales, and deals on their favorite luxury items (Clothing, beauty products, etc.). They test products so they are able to tell readers the products are worth their money and the ones that aren’t. Everyone loves lavish brands but in today’s economy it pretty much goes without saying that you can’t have it all. The site tells readers which $200 lotion is worth it and which can be scrapped for a just-as-luxurious, cheaper, drugstore alternative. The website is in blog format and it’s fabulous. It’s easy to read and that’s why they have tons of regular readers. Women check back for daily updates because Smartypanties adds new posts each day.
*The Readers* The blog is aimed at women ages 18+, Women who have money but who like to know that what they’re buying is worth the price. That’s where Smartypanties come in! It helps their girls make the right choice because as editor-in-chief, Katie says, “there is nothing worse than splurging on something and being totally disappointed.”
*Why You Should Work With Smartypanties* It’s practically free publicity for your client! All you do is tell them about your product or send them a product to review, a voucher to review a restaurant or the like. They are professional and honest women. Katie and Margaux both recently passed the Bar Exam and are attorneys by day, while EB is a Columbia student. These dedicated women feel passionately about beauty, fashion, food and fun and want to help their readers get their money’s worth. The girls pride themselves on always being honest with their readers and always giving great advice on where to splurge or where to purge things from their budget. All are engaging and talented writers. Katie and Margaux come from strong media backgrounds; both having worked for Fox News, Margaux as a news correspondent and Katie as a ghost-writer for an on-air legal analyst. They are hard-workers and expect the site to be huge. They already get nearly 1000 readers a day. They are already working with several PR agencies like Tractenberg, Dark, Attention, La-Force, Siren, EFGPR and more.
*Why They Will Work with YOU* Smartypanties is always looking for the next best thing and would love to receive updates about your latest promotions or events. They’re always interested in learning about the latest trends, artists, restaurants, drinks, health trends, books, diets, you name it. They don’t call ‘em Smartypanties for nothing!
If you’d like more information about Smartypanties.com, to schedule an interview with Katie Lara, Margaux or EB or you’re interested in having products reviewed please send all inquiries to Katie@smartypanties.com.