Iconic designer, Diane von Furstenberg has it all—style, success, fame and most importantly staying power. Now the legendary designer adds another facet to her portfolio—a signature scent. On October 27th, Diane von Furstenberg will host an exclusive event to celebrate her premier perfume, Diane, the designer’s timeless style captured through fragrance. Guests who purchase Diane will have the opportunity to meet the designer and receive her autograph for a priceless keepsake.

For decades, Diane von Furstenberg has been synonymous with effortless chic and jetsetting style. From her signature silhouettes to her bold prints, the style mainstay has left an indelible mark on the fashion world. Now von Furstenberg has infused a lifetime of aspirational style into a deeply personal fragrance that bears the name she was born with: Diane. Bright, glamorous and magnetic, the new scent embodies the unique appeal of both the singular fashion collection and the woman behind it. The perfect complement to every ensemble, Diane is the irresistible finishing touch that makes a style complete.

Who:                     Diane Von Furstenberg

What:                   The scent of style

When:                  October 27th, 6-8pm

Where:                 Sephora in Soho, NYC

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