Bobbi Brown just launched her Pretty Powerful 2.0 Campaign. In the wake of what is happening with L’Oreal and the issue of retouching, we thought this to be very timely, as Pretty Powerful features real women (Bobbi’s friends, neighbors, co-workers, amazing women she’s met on the street, celebrities) because she wanted to show women that there isn’t just one definition of beauty, it’s time to celebrate the idea that ALL women are pretty, and with the right makeup, can feel Pretty Powerful. There are 30 new women, some of who may be very interesting to you, including WNBA player Alana Beard, model Jenny Shimuzu, news anchor Mary Alice Williams, and more!
In Pretty Powerful 2.0, Bobbi has captured women’s before/after photos, videos, testimonials, face charts, and application tips as the centerpiece content of the campaign. They are also launching a contest called the Tour of America, encouraging women to upload their photos to be the face of their state. Those with the most votes and “likes” will be moved up to the top of the list. In mid-November, the person with the most votes will be the face of their state. All 50 states will be represented. Bobbi will then choose a winner from the top 50 to fly to New York for a Bobbi Brown Master Class.
Please check out this fab campaign at http://prettypowerful.bobbibrowncosmetics.com/