DVF is always ahead of the game. During Fashion Week DVF in the meatpacking district hosted the debut of the DVF and HP Experience Lounge, a three-day, multi-media event to celebrate the second anniversary of Fashion’s Night Out on Friday, September 10th.
“Fashion’s Night Out was such an amazing success last year that we wanted to come up with a concept that would take it into the digital universe,” says Diane von Furstenberg. “The Experience Lounge is our way of inviting everyone to engage with the fashion community and also interact with DVF… and who better to create that interactive experience than HP?!”
The Lounge was hosted by Refinery29.com. HP transformed the DVF Gallery at 14th and Washington with cutting-edge fashion installations, HP TouchSmart PCs, notebook PCs and web-enabled printers. The DVF boutique was equipped with a “Fall Favorites” photo booth featuring DVF items curated by Refinery29’s editors. Photos can then be printed or will stream live into the lounge on social feed monitors.
Me, Aly Walansky and Jamie Sanders
We had such a fabulous time. Food was catered by Indochine. The mojitos were delish!
The DVF Collection was to die for. I loved all of the bright colors and of course how she matched up prints with other fabulous prints. It's not good that I'm already wishing it was summer again…